The Surge in Telemedicine: How Health Insurance Providers Are Adapting


In recent years, there has been a significant surge in the use of telemedicine, with more and more people turning to virtual consultations and appointments to seek medical care. This rise in telemedicine has been driven by a combination of factors, including improved technology and the current global health crisis. As a result, health insurance providers have had to quickly adapt to this shift in healthcare delivery, and in this blog post, we will explore how they are doing so.


Firstly, let’s discuss what telemedicine is. Telemedicine, also known as telehealth, is the provision of healthcare services through virtual means, such as video conferencing, phone calls, or remote monitoring. This allows patients to access medical care from the comfort of their own homes, saving them time and potentially reducing the spread of infections in the current climate.

One of the main ways that health insurance providers are adapting to the surge in telemedicine is by expanding their coverage to include telehealth services. In the past, telemedicine was often not covered by insurance, making it inaccessible for many patients. However, recognizing the growing demand for telehealth, insurance companies are now including telemedicine services in their coverage plans. This not only benefits patients but also healthcare providers who can now receive reimbursement for these virtual consultations.

Another way that insurance providers are adapting is by partnering with telemedicine platforms and providers. These partnerships allow insurance companies to offer a wider range of telehealth services to their customers. For example, insurance provider Anthem has teamed up with telemedicine platform, LiveHealth Online, to provide virtual mental health services, as well as consultations for non-emergency medical conditions. This partnership not only benefits the patients, but it also helps to reduce the strain on overburdened healthcare systems.

Own Platform

In addition to expanding coverage and partnering with telemedicine providers, insurance companies are also investing in their own telemedicine platforms. By creating their own virtual healthcare platforms, insurance providers can streamline the process for their customers, making it easier for them to access telemedicine services. For instance, Cigna has developed their telehealth platform, Cigna Telehealth Connection, which allows their policyholders to have virtual consultations with healthcare providers in their network. This not only provides a convenient option for their customers, but it also helps to control costs for both patients and insurance providers.

Furthermore, insurance companies are also launching initiatives to educate their customers about the benefits of telemedicine and how to utilize these services effectively. Many people may be hesitant to try telemedicine, and some may not be aware that it is an option for them. To address this issue, health insurance providers are using various communication channels, such as websites, social media, and email, to promote telemedicine, and explain how easy it is to use. By encouraging people to try telemedicine, insurance companies hope to reduce the strain on in-person doctor’s appointments and emergency rooms, while also providing accessible and timely care for their customers.

It’s important to note that the surge in telemedicine not only benefits patients and insurance providers, but it also has a positive impact on the overall healthcare system. With telemedicine, patients can receive timely care and avoid long wait times in offices or hospitals. This, in turn, frees up resources and allows healthcare professionals to focus on more critical cases. It also helps to reduce the spread of illnesses, a crucial aspect in the current COVID-19 pandemic. Additionally, by reducing the number of unnecessary in-person appointments, telemedicine can potentially lower healthcare costs for both patients and insurance providers.


In conclusion, the rise in telemedicine has brought about significant changes in the healthcare industry, and insurance providers have had to adapt quickly to this trend. By expanding coverage, partnering with telemedicine platforms, investing in their own virtual healthcare platforms, and promoting telemedicine to their customers, insurance providers are ensuring that their customers have access to timely and convenient healthcare services. As we continue to navigate the current health crisis and beyond, it is clear that telemedicine will play an integral role in healthcare delivery, and health insurance providers are well-positioned to meet the demand.

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